CRM & Data-Driven Marketing

We help you thoroughly evaluate your current data and technology processes. With our Customer-Driven Marketing Audit (CDM), we assess the efficiency of your data structure in relation to your business objec­tives. Through the Digital Maturity Assessment, we determine your company’s data and digital­ization maturity level to enhance innovation and compet­i­tiveness. At the same time, we analyze your perfor­mance marketing activ­ities to identify optimization oppor­tu­nities. By analyzing your processes with a focus on customer relation­ships, we determine your Relationship Commerce maturity level and assist you in both strength­ening customer loyalty and maximizing revenue.

For long-term success, a clear, data-driven strategy is essential. We assist you in devel­oping a customer-focused CRM vision that fosters lasting relation­ships. Furthermore, we collab­orate on a person­al­ization strategy to tailor your customer engagement effec­tively. With a first-party data strategy, we help you operate in a privacy-compliant and efficient manner. Additionally, we create well-founded business cases for the imple­men­tation of CRM systems, ensuring you gain the maximum benefit.

We translate your business strategy into concrete actions and technologies. Through a tailored audience framework, we ensure targeted engagement with your audiences. Based on individual needs, we develop person­alized use cases that strengthen your customer relation­ships. Our digital marketing strategy enables you to effec­tively reach your target groups across various channels. Additionally, we ensure that handling customer consents is both user-friendly and legally compliant.

To efficiently reach and retain your target audiences in the long term, we take a holistic approach to optimizing your marketing efforts. By devel­oping tailored campaigns based on detailed personas, you can address your customers with precision. Our customer scoring helps you evaluate the value of your customers and plan targeted actions. We also provide opera­tional support in campaign execution, whether by managing external agencies effec­tively or assisting you in building an in-house team.

Adapt­ability is essential. Your organi­zation must under­stand, contribute to, implement, and live digital trans­for­ma­tions every day. We support you in adopting agile management methods, enabling you to respond flexibly to market changes. Through custom-designed training concepts, we prepare your employees for upcoming changes. Clear role profiles and efficient organi­za­tional struc­tures ensure that your internal processes run smoothly. Additionally, we implement opera­tional dashboards that allow for continuous analysis and devel­opment of your customers and organi­zation.