Digital Maturity Assessment
Discover Digital Potential
For more efficiency and customer centricity. We assess your company’s digital maturity, identify optimization potential along the marketing funnel, and compare your performance with relevant industry standards. Creating the foundation for sustainable growth and targeted digital development.
>50
assessments conducted since 2021
13
subcategories with benchmark comparison
100+
actionable best practices to guide improvements in key focus areas
Digital Maturity Assessment at a Glance
What?
The Digital Maturity Assessment (DMA) measures how digitally mature an organization is by evaluating key dimensions: Customer Experience, Journey Management, Technology Stack, Organisation and Data Management.
Why?
- Objective and comprehensive assessment of your digital maturity
- Competitive benchmarking across key dimensions
- Specific action areas for your digital transformation
- Structured approach to enhance digital capabilities across your entire organization
- Cross-dimensional competitive comparison across (sub-)dimensions
How?
1. Assessment of your digital capabilities and processes:
- Conducting workshops
- 88 qualitative questions
- Collection of 22 KPIs
2. Evaluation based on established industry standards:
- Detailed analysis
- Spider 360-degree maturity report
- Qualitative analysis
- Benchmark comparison
3. Development of a roadmap and specific action areas for digital transformation:
- Based on 100+ industry best practices
Convinced? Get in touch with us now.
Or learn more in our deep dive.
Deep DIve
Everything You Need to Know About the Digital Maturity Assessment
- How long does a typical Digital Maturity Assessment take?
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A complete DMA typically takes 6 – 8 weeks. This includes initial goal alignment, data collection, analysis, and the creation of the final report with recommendations.
- Which companies is the DMA suitable for?
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Our DMA is scalable and can be adapted for companies of any size, from SMEs to large corporations. The methodology remains consistent, but the scope and depth of analysis are tailored to your specific needs. The assessment can be conducted for the entire company or individual departments, business units, or subsidiaries. Additionally, we can focus the DMA on specific areas and adjust the questions and analysis accordingly. This enables focused insights and the development of targeted improvement measures for relevant business areas.
- Which industries is the DMA suitable for?
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We offer our Digital Maturity Assessment across all industries and customize it to your specific requirements. Through our flexible approach, we create tailored analyses that precisely match your industry and business objectives.
- What resources are required from companies?
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We need the participation of key personnel from various departments for interviews and workshops. These individuals should be selected to provide a comprehensive picture of existing marketing and campaign practices, processes and organizational structures, IT infrastructure, as well as data management and usage. Access to relevant KPIs is also required. An internal project manager as main point of contact is recommended.
- How are the results presented?
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You receive a comprehensive report containing your current digital maturity, benchmark comparisons, detailed analyses, and specific recommendations for action. Additionally, we present the results in a workshop with stakeholders and address questions.
- What happens after the assessment and how often should it be conducted?
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After the assessment, we can support you in implementing the recommendations if needed. We also offer follow-up assessments to measure your progress and adjust the strategy. For optimal development, we recommend repeating the DMA annually or every 18 months. This allows you to systematically measure progress and continuously adapt the strategy to new technological developments and market conditions.
Companies that already trust us
Discover your digital potential.
Joachim Stalph
Managing Director
+49 152 09 29 50 01
joachim.stalph@elaboratum.de
Transform your digital potential into lasting success. Our Digital Maturity Assessment highlights your strengths and uncovers opportunities – creating the foundation for a holistic digital strategy. Reach out for a no-obligation discussion.
Kind regards,
Joachim Stalph