Sustainability
We build digital bridges to a future worth living.
The big questions of our time are decided at the intersection of digitization and sustainability. We don’t just take sustainability very seriously internally – we also help our customers seize the opportunities of digital sustainability and actively shape the transformation.
Our commitment and aspiration in terms of sustainability
Planet
Our path to net zero – and beyond
Verified by TÜV Süd
Our carbon footprint for 2022
We are pleased to share our verified carbon footprint — an important step on our journey towards environmental responsibility. Our carbon footprint (in accordance with ISO14064 and the GHG Protocol) has been audited and officially verified by TÜV Süd for the year 2022! This shows that we are serious about this and leave no room for greenwashing. We have not only taken into account Scope 1 and 2 (heat, energy and electricity at the locations), but also our biggest impact drivers in Scope 3 (business travel, commuting, home working, waste and purchased goods). Our total emissions amount to 38.9 tonnes of CO2.
As we have significantly adjusted the calculation methodology in this reporting year and brought it to a more accurate level, the 2022 financial year now represents the baseline for our further efforts and targets.
Smart travel
Trains over planes policy
We aim to reduce our environmental footprint and actively contribute to achieving climate targets. That’s why we have introduced the “train over plane” policy. We ask our employees to switch to trains whenever possible when traveling within Europe. Exceptions are only permitted in cases of extreme time pressure or if the destination is not accessible by public transport. In addition, we would like to encourage our employees to make greater use of rail travel in their private lives as well, so that together we can have a positive impact on the environment.
CO2 compensation
Cultivating humus regionally: with Positerra
Effective, sustainable and regional. positerra brings together two strong players to achieve this: Farmers and companies. We work together to cultivate humus in the fields which is one of the most effective ways of capturing greenhouse gases from the atmosphere and reabsorbing emissions. After all, if we want to protect the climate sustainably, we must not only slow down the further release of CO2, but also reabsorb emissions that have already been released. Only if we act together climate-positively can the Earth’s natural climate gas balance, the “net zero,” be achieved and climate change halted.
Digitalization
Paper-free, but digitalize consciously
Working digitally offers numerous advantages and also helps to save paper and thus conserve resources. However, we should not forget that digitalization also has ecological consequences. The increasing use of energy and resources for the production of technology, as well as the disposal of electronic waste, are just a few examples.
It is therefore important that we consciously address the ecological consequences of digitalization and develop strategies to minimize them. This is why we pay attention to energy-efficient devices, extend the service life of electronic equipment, and rely on energy-efficient and green electricity-powered data centers for cloud use.
People
Focus on people and society
Award
Top-Company and Great Place to Work
People are the main focus at elaboratum: sometimes they are our customers, sometimes they are the customers of our customers, but always our employees as well! That’s why we do everything we can to create a positive working environment in which everyone can develop according to their strengths. Every year, this is also recognized by third parties: In 2023, we were once again awarded three top rankings in the “Great Place To Work” competition: 3rd place in the “Kleiner Mittelstand” (small and medium-sized businesses) category, 2nd place in the “Consulting” category and 2nd place in “Bayerns beste Arbeitgeber” (Bavaria’s best employers)!
equaloratum
The path to more diversity
As a company that often operates in industries that are male-dominated and that has an all-male partner board, we are aware of the responsibility and challenge of promoting diversity every day. Our internal equaloratum team organizes trainings, reviews and optimizes processes, informs and raises awareness. Even though we are making continuous progress, we are not yet where we want to be.
Code of conduct
A clear ethical framework
Our code of conduct defines elaboratum’s ethical and moral principles and is binding for all employees. It ensures that we act in accordance with legal requirements as well as our own values and standards and provides our team with clear guidelines on how to act in various situations. We live an open corporate culture anyway, but in exceptional situations it proves useful if all employees follow the same code.
Commitment
Diversity Charter signed
Charta der Vielfalt e.V. is the largest employer initiative to promote diversity in companies in Germany. At its heart is the “Charta der Vielfalt” (Diversity Charter), which was established to recognize and include diversity in work culture. elaboratum has signed this charter expressly endorses the values formulated in it, as have more than 4,900 other companies.
Projects
This is how we help our customers achieve greater sustainability.
- Strategy: sustainability and digitization strategically integrated
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With many years of expertise in sustainability and digitalization, we know how to combine both topics for the benefit of our customers. Sustainability is essential for long-term success, and digitalization offers the opportunity to make sustainability more effective and conserve resources. Experts widely agree that the upcoming sustainability transformation will be bigger than the digital transformation. We understand both worlds and help you find your very own strategic positioning.
- Product development: How do you design sustainable digital products?
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In our big behavioral design unit, we have developed products that inspire and win hearts. We now apply this knowledge in the design of sustainable products. This allows us to effectively close the gap between customers’ good intentions and good decisions. Customer insights, market research, agile methods and in-depth sustainability expertise are also used.
- Returns audit: 58 points that influence your returns
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Just 1% fewer returns can mean 20 – 30% more profitability. From a sustainability perspective, this is at least as valuable: every avoided return saves significant emissions and resources.
With our expertise in e‑commerce and sustainability, we are the right partner when it comes to eliminating the annoying issue of unnecessary returns.
- User Experience: green claims and UX – how do they fit together?
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Green claims (i.e., sustainability promises), such as the attribute “sustainable” itself, must henceforth be substantiated and proven — this is stipulated by EU regulations. As a result, there is a risk of new asterisk texts, footnotes and information overload. A detrimental effect on UX is very likely. We find ways to set up your online marketing and communication strategies so that customer needs and compliance are in harmony.
References
We don’t like to talk about ourselves. But our customers do.
“When expanding our business model, elaboratum identified precisely those points that are crucial to strengthening the customer relationship even during the change process.”
Christian Sothmann
Co-Founder, flip
“Textbook green product design approach. We have now found the way to give our energy efficiency product significantly more edge and appeal.”
Dr. Ralf Blumenthal
Head of Siemens Grid Software Middle East, Siemens Energy
“Thanks to green nudging, we were able to significantly increase not only the conversion rate but also the adherence to deadlines, thus avoiding many unnecessary shield transports.”
Andreas Büning
Head of Digital and Innovation, Carglass
Together we’ll find out how sustainability can become an opportunity for you, too.
Network & Partner
Strong alone, unbeatable together!
Sustainability and the path to a livable future is not a task that can be tackled alone. That is why we are delighted to have committed and enthusiastic partners at our side. They are key drivers and an important regulator for the development of our approaches to greater sustainability in the digital space.